5 Tips for Landing an Opening Slot

“Trying to find a @needtobreathe concert close to one of our tour dates– dying to see their show!” Taylor Swift tweeted last March.

These (fewer than) 140 characters led rock band NEEDTOBREATHE from performing 2500 capacity rock clubs to sold-out arenas. The band showed initiative, followed up with her management, and eight months later Swift took to Twitter once again to announce the South Carolina rockers as her tour opener. Last week they kicked off their first arena tour.

In this How To, NEEDTOBREATHE’s agent, Jeff Krones of Creative Artists Agency, explains just how the tour came about and shares advice on how artists can leverage a mention in the media and online sphere to tour advancement. While there is no set of definitive steps guaranteed to launch a musician from performing in a tiny rock club to an audience of thousands, Krones (whose other clients include Owl City, Hot Chelle Rae, David Nail, and Casey James) gives his suggestions.

For Krones’ advice and to read the rest of my article, visit Billboard Pro.