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Zac Brown Launches Southern Ground Music and Food Festival

Country singer Zac Brown thinks something major is missing from the concert experience.

“The normal fare at a concert is a pretzel, a hot dog or a dry pack of corn chips with some Cheese Whiz. Why not be eating something amazing while you’re watching something amazing?” the frontman of the Zac Brown Band says. “In the South you’re always gathering around the food. I really think we can extend that experience all over.”

That’s the former chef and restaurant owner’s goal for the three-day Southern Ground Music & Food Festival, which runs October 21st through 23rd at Blackbaud Stadium in Charleston, South Carolina. Two hundred fans will sit onstage and eat a gourmet meal while the band performs a few feet away.

“It’s always been a dream of mine to enhance the concert experience and really give ’em the full sensory overload,” Brown says. “Our goal is to redefine and put all the elements of the South into this festival: the hospitality, the food, the music.”

For my complete article, visit Rolling Stone.